The Tire Kickers

It’s 2021 and this year will bring some welcome changes. Fortunately or unfortunately, Cognoscenti Cycles has become somewhat of a victim of its own success. As much as I love discussing all the fine details of gorgeous hand built wheels with my clients, things are about to evolve. I have decided it’s time to introduce a new policy regarding providing valuable technical information and detailed quotes for potential clients.

I am always very happy to hear from anyone who decides they can improve their ride with a new custom set of wheels. Because its the single most important change that any cyclist can make to their bike to enhance both ride quality, overall performance and comfort.

Daily I get a healthy number of calls, texts and emails from people looking to get schooled on what defines an excellent set of wheels. These conversations can literally last for hours as my brain gets picked clean of years worth of wheel building experience.

Some of these people are just seeking good advice and others lead me to believe that they have every intention of ordering a custom set of wheels. All this can take quite a bit of time and there are entire days that go by were I don’t even get the chance to work in my shop because I am answering lengthy technical emails or chatting on the phone.

So, this has brought about a change in how I will be doing business from here on in.

This is how it will work henceforth. To initiate a conversation on ordering a pair of wheels from Cognoscenti Cycles a fee of $100.00 will be charged before the discussion begins.

This fee is essentially paying me for the time it takes to create a personalised wheel design. This does not entitle one to endless emails and phone calls to arrive at a suitable design. A total of 4 detailed emails is generally sufficient to determine what components are needed for a set of custom wheels. If a prospective client does end up ordering a set of wheels, that $100.00 design fee will be deducted from the final quote.

If the client decides he does not want to place an order for those wheels now, he walks away with a Cognoscenti Cycles wheel design that he can revisit in the future, or take that information and use it to purchase elsewhere. This $100.00 fee could potentially save you hundreds or even thousands of dollars purchasing the wrong wheels or components from unscrupulous business’s who routinely oversell unwary customers.

And my time will be compensated for and the client receives valuable technical information and sound advice that he can use whenever he decides to purchase new wheels.

Payment shall be made by E-Interac to corey@cognoscenti-cycles.com

I trust you understand why this policy was introduced. This world is full of tire kickers, and though we love to chat to all cycling enthusiasts, Cognoscenti Cycles has become too busy to entertain them.

This change will enable Cognoscenti Cycles to continue hand building the absolute best wheels available for discerning customers who appreciate and demand that level of unparalleled quality.

The finest hand built wheels since 1973.

The finest hand built wheels since 1973.