I thought you might want to hear from a few of my customers and the experience they had working with Cognoscenti Cycles to build their dream wheels.

Corey Mihailiuk, owner of Cognoscenti Cycles.


Corey of Cognoscenti Cycles knows more about bike wheels than everyone else I know combined - and I know some smart bike people! Corey’s your guy for any wheel build. He has access to a wide range of components to make your build just right. Or you can bring your own parts and have Corey assemble them using his state-of-the-art tools and know how. And if you’re keen, he’ll also tell you the complete history of asymmetric hub flanges (along with any other element of wheel science that you care to discuss)!

Michael Liberzon

X3 Training // NCCP Triathlon Coach // PT // Kettlebell Instructor


You’ll never meet someone who knows more about wheels than Corey. From the build process, to material and tool quality, to the history of cycling, Corey is an encyclopaedia. But above all else, what makes a good wheel builder is not knowledge of building but whether or not the wheels will stand the test of time. Over 10,000 km ridden on my wheels and still true. Well worth the cost.

Dan Losier

Manager of Wheels of Bloor bike shop, Toronto


I purchased a new Cervelo R3 and I wasn’t happy with the stock wheel set. I took the leap to go custom and I couldn’t be happier. Corey paired a set of matte black Chris King R45 hubs along with some FSE 55mm deep carbon rims. The result was truly epic.

Peter Hull

Member of Dark Horse Flyers Cycling club, Toronto


Corey of Cognoscenti Cycles is passionate about bike wheels and is perhaps the bike industries best kept secret! He takes wheel building to the highest level. If you have a question about bike wheels ask Corey, as he knows what the best options are out there for various applications. He’s helped me with tubeless disc road wheels, track wheels and a sometime soon dynamo hubbed front wheel for randonneuring. When you want something amazing for your dream bike, or simply a wheel set that isn’t available off the shelf, and built to your spec, go to Corey.

Tiago Varella-Cid

Road, track, MTB and gravel cyclist.


"Corey was a fantastic resource to work with throughout my first experience building a custom set of wheels for my titanium road bike.  He was knowledgeable, thoughtful and very engaged. He provided a thorough analysis of various options/tradeoffs of how to build an amazing set of wheels set up for my riding style and specific needs.  Most important, his prices were very fair, and the finished product was superb.  Highly recommend working with Corey @Cognoscenti Cycles and will be going back for my next hoops!"

David Offierski , Toronto


The work at Cognoscenti Cycles really does speak for itself. The quality and precision in every miniscule aspect showcase the pride Corey takes in his work, and rightfully so. I’ve had the opportunity to work with Cognoscenti on a handful of occasions and it has never once fell short of high expectations, even with a few difficult components that left me stumped Corey was able to work through get me sorted in no time at all. The level of detail most certainly is what keeps me a continued customer, and I will not hesitate to send others his way.

Kris Cox , Manager of Bateman’s Bicycle Company Service Department


After a crash last year, Corey offered to take a look at my wheels.  He found that the factory set up was quite a bit off-standard and that the wheels needed some rebuilding.  He took the time to teach me about wheel construction and the changes that we needed to make. I left Corey’s shop feeling confident in the service, wheel construction and that I received good value.  Thanks Corey for your speedy and thorough support!

Gayle Murdoch Member of Dark Horse Flyers Cycling Club , Toronto


In the summer of 2018, I asked Corey to build me a set of Carbon wheels, a long awaited update for my 13 year old Seven.  I chose Corey based on recommendations as well as many discussions on club rides.  He patiently walked me through the design choices and considerations in choosing the hubs, rims, spokes, and even nipples.  There was way more to consider than I would have thought.  In the end, I have a great set of wheels which I know will stay true and last a very long time.  I had a very positive experience with my first bespoke wheelset - love em!

Mark Kremblewski Member of Dark Horse Flyers Cycling Club, Toronto


"Corey is the most professional and knowledgeable person I know in all things regarding bicycles in general and wheels in particular. Corey rebuilt my wheels after they were significantly damaged in a crash. I was prepared to write them off but his repairs had them spinning truer than they did before the crash. Corey saved me having to spend $1500 replacing them. I cannot say enough about his skills and professionalism."

Michael Ruane Member of Dark Horse Flyers Cycling Club, Toronto


I've had a couple of personal sets of wheels built by Cognoscenti Cycles and often send our more particular wheel builds over to them as well. The quality and the attention to detail is second to none. The thought and care that is put into each wheelset is amazing. I've never had anyone care about my personal product more than myself. The experience of dealing with them is great. So professional and knowledgeable. Will definitely dream something up to take back to Cognoscenti soon.

MIchael Spagnola General Manager of Bateman’s Bicycle Company, Toronto